Role Overview
This position encompasses the total responsibility for the strategic and operational advancement of key areas including loyalty, customer engagement, marketing technology, digital platforms, and analytical CRM.
Key Responsibilities
- Lead the strategic direction and operational development of customer retention, interaction, marketing technologies, digital customer solutions, and data-driven customer management.
- Oversee the continuous enhancement of an established loyalty platform and its transformation to a modern system landscape.
- Manage customer engagement activities and the commercial progression of the loyalty program with a distinct focus on effectiveness and business value.
- Collaborate closely with internal business stakeholders to develop innovative solutions and successfully execute strategic initiatives.
- Promote a modern, customer-centric organization while actively contributing to cultural and technological transformations.
- Steer a diverse leadership area with multiple management levels, fostering a forward-thinking organizational and leadership culture.