HEAD OF LOYALTY & TECHNOLOGY

Strategic and Operational Leadership

This role encompasses the comprehensive responsibility for both the strategic and operational advancement of various key areas including Loyalty, Customer Engagement, Marketing Technology (MarTech), Digital Platforms, and Analytical Customer Relationship Management (CRM).

Strategic Direction

The successful candidate will hold accountability for the strategic orientation and the ongoing operational development of initiatives focused on customer retention, customer interaction, marketing technology solutions, digital customer experiences, and data-driven customer management.

Loyalty Platform Evolution

There will be a focus on the continuous development of an established loyalty platform with an emphasis on its transformation into a modern system landscape.

Customer Engagement Management

• Overseeing customer engagement activities
• Driving the commercial evolution of the loyalty program
• Maintaining a clear focus on impact and business value

Innovative Collaboration

Close cooperation with internal business stakeholders is essential for developing innovative solutions and successfully executing strategic initiatives.

Organizational Transformation

Promoting a modern, customer-centric organization while actively shaping cultural and technological change is a key aspect of this role.

Leadership Development

Responsibility for a diverse leadership area including multiple management levels, with an active role in fostering a forward-thinking organizational and leadership culture.